Advertising
Return to Faculty of Design Program Guides
Communications Programs (Years 2 to 4)
Advertising, Graphic Design, Illustration
In our complex ‘information age’, the need for effective communication has never been greater. Communicating information and ideas, through insightful and compelling words and images, is the primary focus of the Advertising, Graphic Design and Illustration programs.
Our Faculty consists of many of Canada’s foremost working professionals from these fields, bringing to the classroom, knowledge of current industry standards and directions, as well as a passion for design. A structured curriculum ensures the development of skills to support design studio work, where precise and astute strategies, innovative concepts and captivating visuals are realized.
Proficiency in English comprehension and communication is critical in all areas of study in the communications disciplines. Students with less than adequate skills in this area are encouraged to supplement their program with assistance offered through the Writing & Learning Centre.
Please refer to the Introduction of New Curriculum.
Advertising
The impact of advertising, its purpose and benefits, as well as its influence on society, are explored in the Advertising curriculum. Courses in strategy and concept development, drawing, composition, layout, typography, copy/concept, media and storyboard prepare students for careers in advertising art direction and copywriting. Emphasis is placed on process, analysis, and the development of creative concepts and effective, strategic solutions. Students produce Integrated Marketing campaigns for TV, radio, billboards, publications, events and the Web, combining elements such as type, photography, illustration and graphics. In their fourth year, students develop a focused year-long project, reflecting their personal interest and values.
Advertising Program Guide
Please refer to the Faculty of Design's Degree/Diploma Requirements for information regarding degree and diploma requirements for Design program students.
All Faculty of Design programs are developed as semester groupings of related courses. In order to be best prepared to meet course expectations, students are normally required to complete all core courses in one semester before carrying on to courses in the next semester.
Students must achieve a minimum grade of 60% in their core studio course each semester (tagged with “†”) to advance to the following semester’s core studio.
A minimum overall average of 65% must be achieved at the end of fourth-year in all designated courses (tagged with “∆”) of the student’s major/program.
Note: All courses tagged with “*” are included in the laptop program.
| COURSE CODE | COURSE NAME | CREDIT |
|
200 LEVEL: FALL SEMESTER | ||
| VISC 2B36 | History and Evolution of Typography (LST) | 0.5 |
| GDES 2B03 | Think Tank/Creative Intersections (SEM) (includes Faculty of Design Speaker Series) |
0.5 |
| ADVR 2K01 |
Advertising Concept 1 (includes laptop workshop) *†∆ |
0.75 |
| ADVR 2B07 | Typography 1 * | 0.5 |
| Total | 2.25 | |
|
200 LEVEL: WINTER SEMESTER | ||
| One Liberal Studies course | 0.5 | |
| One Liberal Studies course | 0.5 | |
| ADVR 2K02 |
Advertising Concept 2 (includes laptop workshop) *†∆ |
0.75 |
| ADVR 2B06 | Advertising/Layout * | 0.5 |
| ADVR 2A04 |
Advertising Strategy * |
0.25 |
| ADVR 2A05 |
Photography for Advertising |
0.25 |
| Total | 2.75 | |
| 300 LEVEL: FALL SEMESTER | ||
| One Liberal Studies course | 0.5 | |
| ADVR 3K01 | Advertising Concept 3 *† | 0.75 |
| ADVR 3A01 | TV/Time-Based Media * | 0.25 |
| ADVR 3B05 | Typography 2 * | 0.5 |
| Choose one expansion studio: | ||
| GDES 3B38 |
Ambient Experience Design |
|
| or | ||
| GDES 3B10 | Art of Presentation | |
| or | ||
| GDES 3B13 | Compelling User Experience 1 | |
| or | ||
| GDES 3B02 | Editorial & Publication Design 1 | |
| or | ||
| GDES 3B22 |
Editorial & Publication Design 2 |
|
| or | ||
| GDES 3B40 |
Exploration, Insight and Foresight in Design |
|
| or | ||
| GDES 3B06 | Guerrilla Entrepreneurism 1 | |
| or | ||
| GDES 3B26 |
Guerrilla Entrepreneurism 2 |
|
| or | ||
| GDES 3B07 | Interactive Communication 1 (includes digital workshop) |
|
| or | ||
| GDES 3B27 |
Interactive Communication 2 |
|
| or | ||
| GDES 3B34 |
Jewellery Design 1: An Introduction |
|
| or | ||
| GDES 3B11 | Motion Graphics 1 | |
| or | ||
| GDES 3B32 |
Motion Graphics 2 |
|
| or | ||
| GDES 3B04 | Packaging Design 1 | |
| or | ||
| GDES 3B41 |
Play Behaviour and Game Design 1 |
|
| or | ||
| GDES 3B05 | Sequential Narrative 1 | |
| or | ||
| GDES 3B29 |
Sequential Narrative 2 |
|
| or | ||
| GDES 3B09 |
Strategic Brand Development 1 |
|
| or | ||
| GDES 3B42 |
Strategic Brand Development 2 |
|
| or | ||
| GDES 3B03 | Typeface Design 1 * | |
| or | ||
| GDES 3B08 | Wayfinding/Information Systems 1 | |
| or | ||
| INTR 3B01 | Virtual Communities | |
| or | ||
| Year Two core studio in another Design program (0.75 cr) (subject to approval - contact Design Office) |
||
| or | ||
| Relevant course in Faculty of Art (subject to approval - contact Design Office) |
0.5 | |
| 300 LEVEL: WINTER SEMESTER | ||
| VISC 3B38 | Advertising and the Art of Persuasion (LST) | 0.5 |
| ADVR 3K02 | Advertising Concept 4 *† | 0.75 |
| ADVR 3B04 | Advertising Copywriting 1 (SEM) * | 0.5 |
| Choose one: | ||
| GDES 3A01 | Think Tank/Convergence (SEM) | 0.25 |
| or |
students may choose an extra expansion studio (0.5cr) in place of the 3rd year (0.25cr) and/or 4th year (0.25cr) Think Tank requirements. |
|
| Choose one expansion studio: | ||
| GDES 3B38 |
Ambient Experience Design |
|
| or | ||
| GDES 3B10 | Art of Presentation | |
| or | ||
| GDES 3B13 |
Compelling User Experience 1 |
|
| or | ||
| GDES 3B23 | Compelling User Experience 2 | |
| or | ||
| GDES 3B02 | Editorial & Publication Design 1 | |
| or | ||
| GDES 3B22 | Editorial & Publication Design 2 | |
| or | ||
| GDES 3B06 | Guerrilla Entrepreneurism 1 | |
| or | ||
| GDES 3B26 | Guerrilla Entrepreneurism 2 | |
| or | ||
| GDES 3B07 |
Interactive Communication 1 |
|
| or | ||
| GDES 3B27 | Interactive Communication 2 | |
| or | ||
| GDES 3B43 |
Jewellery Design 2: Architectural Hardware |
|
| or | ||
| GDES 3B11 | Motion Graphics 1 | |
| or | ||
| GDES 3B32 |
Motion Graphics 2 |
|
| or | ||
| GDES 3B04 | Packaging Design 1 | |
| or | ||
| GDES 3B31 | Packaging Design 2 | |
| or | ||
| GDES 3B05 | Sequential Narrative 1 | |
| or | ||
| GDES 3B29 | Sequential Narrative 2 | |
| or | ||
| GDES 3B09 | Strategic Brand Development 1 | |
| or | ||
| GDES 3B42 | Strategic Brand Development 2 | |
| or | ||
| GDES 3B30 | Typeface Design 2 * | |
| or | ||
| GDES 3B08 | Wayfinding/Information Systems 1 | |
| or | ||
| GDES 3B33 | Wayfinding/Information Systems 2 | |
| or | ||
| INTR 3B02 | Bright Lights/Big City | |
| or | ||
| Year Two core studio in another Design program (0.75 cr) (subject to approval - contact Design Office) |
||
| or | ||
| Relevant course in Faculty of Art (subject to approval - contact Design Office) |
0.5 | |
| 400 LEVEL: FALL SEMESTER | ||
|
|
One Liberal Studies course | 0.5 |
| ADVR 4K01 | Advertising Degree/Diploma Project 1 *† | 0.75 |
| ADVR 4B04 | Advertising Copywriting 2 (SEM) * | 0.5 |
| Choose one: | ||
| GDES 4A01 | Think Tank/Realization (SEM) | 0.25 |
| or |
students may choose an extra expansion studio (0.5cr) in place of the 3rd year (0.25cr) and/or 4th year (0.25cr) Think Tank requirements. |
|
| Choose one expansion studio: | ||
| GDES 3B38 | Ambient Experience Design | |
| or | ||
| GDES 3B10 |
Art of Presentation |
|
| or | ||
| GDES 3B13 |
Compelling User Experience 1 |
|
| or | ||
| GDES 3B02 |
Editorial & Publication Design 1 |
|
| or | ||
| GDES 3B22 |
Editorial & Publication Design 2 |
|
| or | ||
| GDES 4B02 |
Editorial & Publication Design 3 |
|
| or | ||
| GDES 3B40 |
Exploration, Insight and Foresight in Design |
|
| or | ||
| GDES 3B06 |
Guerrilla Entrepreneurism 1 |
|
| or | ||
| GDES 3B26 |
Guerrilla Entrepreneurism 2 |
|
| or | ||
| GDES 3B07 |
Interactive Communication 1 |
|
| or | ||
| GDES 3B27 |
Interactive Communication 2 |
|
| or | ||
| GDES 4B03 |
Internship |
|
| or | ||
| GDES 3B34 |
Jewellery Design 1: An Introduction |
|
| or | ||
| GDES 3B11 |
Motion Graphics 1 |
|
| or | ||
| GDES 3B32 |
Motion Graphics 2 |
|
| or | ||
| GDES 4B04 |
New Directions in Pictorial Design |
|
| or | ||
| GDES 3B04 |
Packaging Design 1 |
|
| or | ||
| GDES 3B41 |
Play Behaviour and Game Design 1 |
|
| or | ||
| GDES 3B05 |
Sequential Narrative 1 |
|
| or | ||
| GDES 3B29 |
Sequential Narrative 2 |
|
| or | ||
| GDES 3B09 |
Strategic Brand Development 1 |
|
| or | ||
| GDES 3B42 |
Strategic Brand Development 2 |
|
| or | ||
| GDES 3B03 |
Typeface Design 1 * |
|
| or | ||
| GDES 3B08 |
Wayfinding/Information Systems 1 |
|
| or | ||
| INTR 3B01 | Virtual Communities | |
| or | ||
| Year Two core studio in another Design program (0.75 cr) (subject to approval - contact Design Office) |
||
| or | ||
| Relevant course in Faculty of Art (subject to approval - contact Design Office) |
0.5 | |
| 400 LEVEL: WINTER SEMESTER | ||
| One Liberal Studies course | 0.5 | |
| ADVR 4K02 | Advertising Degree/Diploma Project 2 *† | 0.75 |
| ADVR 4B08 | Branding Project * | 0.5 |
| ADVR 4A01 | Writing/Documentation for Advertising * | 0.25 |
| Choose one expansion studio: | ||
| GDES 3B38 |
Ambient Experience Design |
|
| or | ||
| GDES 3B10 |
Art of Presentation |
|
| or | ||
| GDES 4B01 |
Business Practices/Advanced |
|
| or | ||
| GDES 3B13 |
Compelling User Experience 1 |
|
| or | ||
| GDES 3B23 |
Compelling User Experience 2 |
|
| or | ||
| GDES 3B02 |
Editorial & Publication Design 1 |
|
| or | ||
| GDES 3B22 |
Editorial & Publication Design 2 |
|
| or | ||
| GDES 4B02 |
Editorial & Publication Design 3 |
|
| or | ||
| GDES 3B06 |
Guerrilla Entrepreneurism 1 |
|
| or | ||
| GDES 3B26 |
Guerrilla Entrepreneurism 2 |
|
| or | ||
| GDES 3B07 |
Interactive Communication 1 |
|
| or | ||
| GDES 3B27 |
Interactive Communication 2 |
|
| or | ||
| GDES 3B43 |
Jewellery Design 2: Architectural Hardware |
|
| or | ||
| GDES 3B11 |
Motion Graphics 1 |
|
| or | ||
| GDES 3B32 |
Motion Graphics 2 |
|
| or | ||
| GDES 4B04 |
New Directions in Pictorial Design |
|
| or | ||
| GDES 3B04 |
Packaging Design 1 |
|
| or | ||
| GDES 3B31 |
Packaging Design 2 |
|
| or | ||
| GDES 3B05 |
Sequential Narrative 1 |
|
| or | ||
| GDES 3B29 |
Sequential Narrative 2 |
|
| or | ||
| GDES 3B09 |
Strategic Brand Development 1 |
|
| or | ||
| GDES 3B42 |
Strategic Brand Development 2 |
|
| or | ||
| GDES 3B30 |
Typeface Design 2 * |
|
| or | ||
| GDES 3B08 |
Wayfinding/Information Systems 1 |
|
| or | ||
| GDES 3B33 |
Wayfinding/Information Systems 2 |
|
| or | ||
| INTR 3B02 | Bright Lights/Big City | |
| or |
|
|
| Year Two core studio in another Design program (0.75 cr) (subject to approval - contact Design Office) |
||
| or | ||
| Relevant course in Faculty of Art (subject to approval - contact Design Office) |
0.5 | |
| Recommended Liberal Studies Courses: | ||
| ENGL 2B01 | Creative Writing I | |
| ENGL 2B30 | Critical Writing for Artists and Designers | |
| HUMN 2B01 | Aesthetics | |
| HUMN 2B16 | Twentieth Century Ideas | |
| HUMN 3B01 | Reading Popular Culture | |
| HUMN 3B08 | Ethics, Advertising and Design | |
| HUMN 4B01 | Modernism: Critical Perspectives | |
| HUMN 4B18 | Postmodernism: Critical Perspectives | |
| SOSC 2B02/ VISC 2B40 |
Media, Messages and the Cultural Landscape: Introduction to Communication Studies | |
| SOSC 2B04/ VISC 2B41 |
Social Science Methods for Designers and Artists | |
| SOSC 3B02 | Material Culture and Consumer Society | |
| SOSC 3B05 | Social Psychology and Consumer Behaviour | |
| VISC 2B01 | History of Modern Design | |
| VISC 2B07 | History of Modern Art | |
| VISC 2B36 | History and Evolution of Typography | |
| VISC 2B38 | Design Methodologies: Theories and Concepts | |
| VISC 2B39 | Graphic Design History in the 20th Century | |
| VISC 3B05 | Dada and Surrealism | |
| VISC 3B09 | Art After Modern Art: Conceptual Practices | |
| VISC 3B21 | Illustration and the Rise of Popular Culture | |
| VISC 3B23 | Technology and Digital Culture | |
| VISC 3B27 | Human Factors for Designers | |
| VISC 3B38 | Advertising and the Art of Persuasion | |
| VISC 4B06 | Global Mesh: Internet, Networks, Globalization and Digital Resistance (not offered 06/07) | |
| VISC 4B08 | Studies in Contemporary Art: Europe 1960s-1990s | |
| Also see Liberal Studies Special Topics Courses for 2006/07 | ||
Return to Faculty of Design Program Guides
< top
6/6/2007 11:16:38 AM