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Graphic Design

Return to Faculty of Design Program Guides

Communications Programs (Years 2 to 4)
Advertising, Graphic Design, Illustration

In our complex ‘information age’, the need for effective communication has never been greater. Communicating information and ideas, through insightful and compelling words and images, is the primary focus of the Advertising, Graphic Design and Illustration programs.

Our faculty consists of many of Canada’s foremost working professionals from these fields, bringing to the classroom, knowledge of current industry standards and directions, as well as a passion for design. A structured curriculum ensures the development of skills to support design studio work, where precise and astute strategies, innovative concepts and captivating visuals are realized.

Proficiency in English comprehension and communication is critical in all areas of study in the communications disciplines. Students with less than adequate skills in this area are encouraged to supplement their program with assistance offered through the Writing & Learning Centre.


Please refer to the Introduction of New Curriculum.


Graphic Design

The Graphic Design program provides students with the knowledge and skills required to create intelligent, compelling, and effective visual communications. The curriculum has a strong focus on: design process, typography, image making, and strategic thinking. By engaging students in problem recognition and creative problem solving, our goal is to enable them to create principled solutions to many types of problems that are conceptually strong, imaginative, and formally sound. Students discover the larger impact that graphic design can have in the context of cultural and societal issues.

Students have the opportunity to take studio courses in specific areas of interest such as: Branding, Editorial & Publication Design, Guerrilla Entrepreneurism, Interactive Communication, Motion Graphics, Packaging Design, Typeface Design, and Wayfinding/Information Systems.  In their fourth year, students develop a focused year-long project, reflecting their personal interest and values.

Working closely with a faculty mainly composed of practicing graphic designers, and with visiting professionals, students complete projects that cover a wide range of issues and applications. Students are also introduced to the necessary principles of business and entrepreneurship to be successful in the field of design.


Graphic Design Program Guide

Please refer to the Faculty of Design's Degree/Diploma Requirements for information regarding degree and diploma requirements for Design program students.

All Faculty of Design programs are developed as semester groupings of related courses. In order to be best prepared to meet course expectations, students are normally required to complete all core courses in one semester before carrying on to courses in the next semester.

Students must achieve a minimum grade of 60% in their core studio course each semester (tagged with “†”) to advance to the following semester’s core studio. 

A minimum overall average of 65% must be achieved at the end of fourth-year in all designated courses (tagged with “∆”) of the student’s major/program.

Note: All courses tagged with “*” are included in the laptop program.

 

COURSE CODE COURSE NAME CREDIT
 

200 LEVEL: FALL SEMESTER

VISC 2B36 History and Evolution of Typography (LST) 0.5
GDES 2B03
 
Think Tank/Creative Intersections (SEM)
(includes Faculty of Design Speaker Series)

0.5
GRPH 2K01

Graphic Design 1 (includes laptop workshop) *†∆

0.75
GRPH 2A05

Photography for Graphic Design

0.25
GRPH 2A04

Typography 1: Letters and Words *

0.25
 
Choose one:
GRPH 2A02 Graphic Translation/Drawing *
or
GRPH 2A03 Graphic Production (SEM) * 0.25
 

200 LEVEL: WINTER SEMESTER

VISC 2B39

Graphic Design History in the 20th Century (LST)

0.5
One Liberal Studies course 0.5
GRPH 2K02

Graphic Design 2 (includes laptop workshop) *†∆

0.75
GRPH 2B06 Typography 2: Structures * 0.5
 
Choose one not taken in Fall:
GRPH 2A02 Graphic Translation/Drawing *
or
GRPH 2A03 Graphic Production (SEM) * 0.25
 
300 LEVEL: FALL SEMESTER
One Liberal Studies course 0.5
GRPH 3K01 Graphic Design 3 *† 0.75
GRPH 3B14 Typography 3: Advanced Structures * 0.5
GRPH 3A02 Research Methodologies for Graphic Design (SEM) 0.25
 
Choose one expansion studio:
GDES 3B10

Art of Presentation

or
GDES 3B13

Compelling User Experience 1

or
GDES 3B02 Editorial & Publication Design 1
or
GDES 3B22

Editorial & Publication Design 2

or
GDES 3B40

Exploration, Insight and Foresight in Design

or
GDES 3B06 Guerrilla Entrepreneurism 1
or
GDES 3B26

Guerrilla Entrepreneurism 2

or
GDES 3B07 Interactive Communication 1
(includes digital workshop)
or
GDES 3B27

Interactive Communication 2

or
GDES 3B34

Jewellery Design 1: An Introduction

or
GDES 3B11 Motion Graphics 1
or
GDES 3B32 Motion Graphics 2
or

 

GDES 3B04 Packaging Design 1
or
GDES 3B41

Play Behaviour and Game Design 1

or
GDES 3B05 Sequential Narrative 1
or
GDES 3B29

Sequential Narrative 2

or
GDES 3B09

Strategic Brand Development 1

or
GDES 3B42

Strategic Brand Development 2

or
GDES 3B03 Typeface Design 1*
or
GDES 3B08 Wayfinding/Information Systems 1
or
INTR 3B01 Virtual Communities
or
Year two core studio in another Design program (0.75 cr)
(subject to approval - contact Design Office)
or

relevant course in Faculty of Art
(subject to approval - contact Design Office)

0.5
 
300 LEVEL: WINTER SEMESTER
  One Liberal Studies course 0.5
GRPH 3K02 Graphic Design 4 *† 0.75
GRPH 3B16 Typography 4: Expressive * 0.5
 
Choose one:
GDES 3A01 Think Tank/Convergence (SEM) 0.25
or students may choose an extra expansion studio (0.5cr) in place of the 3rd year (0.25cr) and/or 4th year (0.25cr) Think Tank requirements.
 
Choose one expansion studio:
GDES 3B39

Advanced Typography

or
GDES 3B10

Art of Presentation

or
GDES 3B13 Compelling User Experience 1
or
GDES 3B23 Compelling User Experience 2
or
GDES 3B02 Editorial & Publication Design 1
or
GDES 3B22 Editorial & Publication Design 2
or
GDES 3B06 Guerrilla Entrepreneurism 1
or
GDES 3B26 Guerrilla Entrepreneurism 2
or
GDES 3B07 Interactive Communication 1
(includes digital workshop)
or
GDES 3B27 Interactive Communication 2
or
GDES 3B43

Jewellery Design 2: Architectural Hardware

or
GDES 3B11 Motion Graphics 1
or
GDES 3B32

Motion Graphics 2

or
GDES 3B04 Packaging Design 1
or
GDES 3B31

Packaging Design 2

or
GDES 3B05 Sequential Narrative 1
or
GDES 3B29

Sequential Narrative 2

or
GDES 3B09

Strategic Brand Development 1

or
GDES 3B42

Strategic Brand Development 2

or
GDES 3B30 Typeface Design 2 *
or
GDES 3B08

Wayfinding/Information Systems 1

or
GDES 3B33

Wayfinding/Information Systems 2

or
INTR 3B02 Bright Lights/Big City
or
Year two core studio in another Design program (0.75 cr)
(subject to approval - contact Design Office)
or

relevant course in Faculty of Art
(subject to approval - contact Design Office)

0.5
 
400 LEVEL: FALL SEMESTER

One Liberal Studies course 

0.5
GRPH 4K01 Graphic Design Degree/Diploma Project 1 *† 0.75
GRPH 4B16 Typography 4: Expressive * 0.5
 
Choose one:
GDES 4A01 Think Tank/Realization (SEM) 0.25
or students may choose an extra expansion studio (0.5cr)
in place of 4th year Think Tank (0.25cr) and GRPH 4A01 Contemporary Issues in Graphic Design (0.25cr)
or in place of the 3rd year (0.25cr) and/or 4th year (0.25cr) Think Tank requirements.
 
Choose one expansion studio:
GDES 3B10

Art of Presentation

or
GDES 3B13

Compelling User Experience 1

or
GDES 3B02

Editorial & Publication Design 1

or
GDES 3B22

Editorial & Publication Design 2

or
GDES 4B02

Editorial & Publication Design 3

or
GDES 3B40

Exploration, Insight and Foresight in Design

or
GDES 3B06

Guerrilla Entrepreneurism 1

or
GDES 3B26

Guerrilla Entrepreneurism 2

or
GDES 3B07

Interactive Communication 1
(includes digital workshop)

or
GDES 3B27

Interactive Communication 2

or
GDES 4B03

Internship

or
GDES 3B34

Jewellery Design 1: An Introduction

or
GDES 3B11

Motion Graphics 1

or
GDES 3B32

Motion Graphics 2

or
GDES 4B04

New Directions in Pictorial Design

or
GDES 3B04

Packaging Design 1

or
GDES 3B41

Play Behaviour and Game Design 1

or
GDES 3B05

Sequential Narrative 1

or
GDES 3B29

Sequential Narrative 2

or
GDES 3B09

Strategic Brand Development 1

or
GDES 3B42

Strategic Brand Development 2

or
GDES 3B03

Typeface Design 1 *

or
GDES 3B08

Wayfinding/Information Systems 1

or
INTR 3B01

Virtual Communities

or
Year two core studio in another Design program (0.75 cr)
(subject to approval - contact Design Office)
or

relevant course in Faculty of Art
(subject to approval - contact Design Office)

0.5
 
400 LEVEL: WINTER SEMESTER

One Liberal Studies course

0.5
GRPH 4K02 Graphic Design Degree/Diploma Project 2 *† 0.75
GRPH 4A01 Contemporary Issues in Graphic Design (SEM) 0.25
 
Choose two expansion studios:
GDES 3B39 Advanced Typography
or
GDES 3B10

Art of Presentation

or
GDES 3B13

Compelling User Experience 1

or
GDES 3B23

Compelling User Experience 2

or
GDES 3B02

Editorial & Publication Design 1

or
GDES 3B22

Editorial & Publication Design 2

or
GDES 4B02

Editorial & Publication Design 3

or
GDES 3B06

Guerrilla Entrepreneurism 1

or
GDES 3B26

Guerrilla Entrepreneurism 2

or
GDES 3B07

Interactive Communication 1
(includes digital workshop)

or
GDES 3B27

Interactive Communication 2

or
GDES 3B43

Jewellery Design 2: Architectural Hardware

or
GDES 3B11

Motion Graphics 1

or
GDES 3B32

Motion Graphics 2

or
GDES 4B04

New Directions in Pictorial Design

or
GDES 3B04

Packaging Design 1

or
GDES 3B31

Packaging Design 2

or
GDES 3B05

Sequential Narrative 1

or
GDES 3B29

Sequential Narrative 2

or
GDES 3B09

Strategic Brand Development 1

or
GDES 3B42

Strategic Brand Development 2

or
GDES 3B30

Typeface Design 2 *

or
GDES 3B08

Wayfinding/Information Systems 1

or
GDES 3B33

Wayfinding/Information Systems 2

or
INTR 3B02

Bright Lights/Big City

or
Year two core studio in another Design program (0.75 cr)
(subject to approval - contact Design Office)
or

relevant course in Faculty of Art
(subject to approval - contact Design Office)

0.5
 
Recommended Liberal Studies Courses:
ENGL 2B01 Creative Writing I
ENGL 2B30 Critical Writing for Artists and Designers
 
HUMN 2B01 Aesthetics
HUMN 2B16 Twentieth Century Ideas
HUMN 3B01 Reading Popular Culture
HUMN 3B08 Ethics, Advertising and Design
HUMN 4B01 Modernism: Critical Perspectives
HUMN 4B18 Postmodernism: Critical Perspectives
 
SOSC 2B02/
VISC 2B40
Media, Messages and the Cultural Landscape: Introduction to Communication Studies
SOSC 2B04/
VISC 2B41
Social Science Methods for Designers and Artists
SOSC 3B02 Material Culture and Consumer Society
SOSC 3B05 Social Pyschology and Consumer Behaviour
 
VISC 2B01 History of Modern Design
VISC 2B07 History of Modern Art
VISC 2B36 History and Evolution of Typography
VISC 2B38 Design Methodologies: Theories and Concepts
VISC 2B39 Graphic Design History in the 20th Century
VISC 3B05 Dada and Surrealism
VISC 3B09 Art After Modern Art: Conceptual Practices
VISC 3B21 Illustration and the Rise of Popular Culture
VISC 3B23 Technology and Digital Culture
VISC 3B27 Human Factors for Designers
VISC 3B38 Advertising and the Art of Persuasion
VISC 4B06 Global Mesh: Internet, Networks, Globalization and Digital Resistance (not offered 06/07)
VISC 4B08 Studies in Contemporary Art: Europe 1960s - 1990s
 
Also see Liberal Studies Special Topics Courses for 2006/07


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    Last Modified:6/6/2007 11:18:18 AM